shreya bondre
Branding Professional
&
Go getter
ABOUT ME

Shreya Bondre is an experienced marketing professional, an avid traveller and a fashion enthusiast currently working as a Brand Manager for Connoisseur Group in Shanghai.

With Msc in Luxury Management and Marketing from EMLyon Business School in France, Shreya has lived and worked with leading brands in fashion and luxury industry in Paris, London, Shanghai and Mumbai.

Working with Lakme Fashion Week, she has first hand experience managing the established brands in Indian Fashion industry. Her stint with Aditya Birla Retail and Fashion helped her to shape the luxury consumer psychology and get better insights of the Indian consumer behaviour.

Recently, Shreya has also started her own brand called The Aww Store, offering distinguished funky daily life quirky gifting items at an affordable rate all over India. 

Shreya’s sound technical and analytical skills are attributed to her Bachelor of Computer Engineering from Mumbai University.

  • Phone: +86-130-2174-1994
  • E-mail: shreyabondre@icloud.com
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My Skills
BRANDING AND MARKETING
  • Concept and Brand Development
  • Brand Strategy and Planning
  • Product Development and Launch
  • Market Research and Analysis
  • Brand Activations
  • Event Management
  • Social Media and Digital Marketing
  • Business Development and Strategic Partnerships
Technical Skills
  • MS Office
  • Adobe Photoshop, Illustrator, Lightroom
  • Wordpress, HTML 5
LANGUAGE SKILLS
  • English
  • Hindi
  • Marathi
  • French (Intermediate)
  • Mandarin (Basic)
Personal Skills
  • Determined and Hardworking
  • Dependable and Responsible
  • Good team player
  • Effective Communicator and Strong Interpersonal skills
  • Critical and Analytical Thinking
  • Creative & Innovative
  • Detail Oriented
Work & Education
  • BRAND AND PROJECT MANAGER
    JULY 2015 - PRESENT
    CONNOISSEUR GROUP, SHANGHAI

    BRAND STRATEGY & PLANNING:

     Managing brand strategy, business procedures and rationalisation of all brands under Connoisseur Group.

     Conducting market feasibility research and developing the Marketing plan, strategy and end-to-end execution to launch international luxury brands in China through Connoisseur Group.

     Successfully set up an ERP tailored to meet the brand requirements, leading to 75% improvement in brand performance by optimising the business process.

     Developing the marketing plan and strategy to launch international luxury brands in China through Connoisseur Group.

     Strategically planning the implementation, partnerships and mobile App development for the debut of the brand in luxury services industry through concept of “The Lifestyle

     Work closely with the CEO and CFO to plan budgets and develop strategies aligned to organisational goals.

    PRODUCT MANAGEMENT:

     Managing production budgets, schedules, production oversight and logistics.

     Overseeing design and product development teams and align them with the production resources.

     Developing vendor networks around the world and working closely with supplier factories in Philippines, Thailand, Europe, South America and within China.

    MARKETING AND COMMUNICATION:

     Planning the event calendar and coordinating promotion events, product launches and other private events.

     Generating marketing materials for all the brands under Connoisseur Group

     Directing brand product and ad photoshoots for print as well as digital campaigns

     Create and monitor all PR, ATL and BTL marketing campaigns to ensure brand identity and brand image are aligned.

  • MSC IN LUXURY MANAGEMENT AND MARKETING
    SEPT 2014-JULY 2015
    EMLYON BUSINESS SCHOOL / LONDON COLLEGE OF FASHION, FRANCE/UK

     A wide international experience of the luxury industry studying in three countries- France, UK and China as the Msc in Luxury Management and Marketing  program is in association with London College of Fashion, UK and EMLYON Asian Campus in Shanghai, China

     A broad overview of the luxury industry involving all businesses of luxury from law to finance, HR and marketing.
     Hands on experience working on live industry related projects
     Specialised and tailored courses for Business Strategy, Luxury Consumer Behaviour and Brand Management.

  • RETAIL MARKETING MANAGER
    AUG 2013- SEPT 2014
    THE COLLECTIVE, ADITYA BIRLA RETAIL LTD, MUMBAI

     Defined the product strategy and deliverables for brand drivers, new products and expansion categories

     Responsibly directing, scheduling and evaluating promotional campaigns within the company

     Catered necessary support to seasonal programs through creating and preparing marketing materials and visual merchandising catalogs

     Maintained the CRM database and analysed the consumer insights, sales predictions and targets

  • SR. MARKETING EXECUTIVE
    JAN 2013- SEPT 2013
    IMG INDIA/ LAKME FASHION WEEK

    Managed the Indian designer luxury brands for two seasons of Lakme Fashion Week, organised by IMG Reliance and accounted for their buying, merchandising, publicity and fashion show requirements.

     Assisted the team in handling outbound and inbound marketing activities through various marketing initiatives
     Implemented and scheduled the entire marketing mix for company’s marketing communications
     Managed the Indian fashion and luxury brands accounting for their publicity, public relations and show requirements.

  • MARKETING & BUSINESS DEVELOPMENT EXECUTIVE
    JAN 2010-JAN 2013
    DHINCHAK MEDIA LLP, MUMBAI

    Enlarged the business opportunities for Dhinchak Media LLP by 40% by developing new clients and maintaining the interaction with current clients by providing optimum solutions.

     Coordinated with the production team, artists, permission & licensing team and logistic department for smooth functioning of the events.

  • BACHELOR OF COMPUTER ENGINEERING
    SEPT 2009- MAY 2013
    MUMBAI UNIVERSITY
  • With a vast span of knowledge and experience working in branding and marketing in luxury industry, Shreya always stood out as a proficient personality. Shreya's dedicated and proactive nature helped her to gain the most out of the masters course to further refine her skills and abilities. As my student in final semester of emlyon, Shreya always took initiative and enthusiastically participated in academic as well as non academic activities. Extremely passionate, having a portfolio of myriad skills and with an eye for details and perfection, Shreya would be an asset to any luxury organisation. I truly recommend Shreya and wish her a very successful career.

  • I know Shreya Bondre from my courses in luxury brand management and luxury consumer behavior and remember her very well as she was one of the absolute top students. She completed her Master studies at EMLYON business school with an outstanding dissertation on Luxury Entrepreneurship in India. I can highly recommend her and wish her all the best for her future professional career and private life!

  • Michel Phan

    Editor-in-Chief at Luxury Research Journal
  • Dr. Klaus Heine

    Professor at EMlyon Business School
PROJECTS
Business Operations & Strategy for The Lifestyle – Luxury Services App

The Lifestyle G on B

– Concept Development of Luxury Services AppThe Lifestyle” from the scratch in terms of services provided, partnerships, pricing and luxury services market analysis.

– Manage ACC’s product placement within the fine dining and entertainment capacity of the lifestyle’s services.

– Establish partnerships with 5 star Hotels, Fine Dining Restaurants, Exclusive night clubs , Resorts & Spas within Shanghai.

– Responsible for the overall app development in terms of User Interface and project management for the business procedures.

– In charge of the planning the work flow, execution and distribution in terms of services provided.

– Create the brand guidelines and all the marketing materials, digital and print advertising.

About The Lifestyle:

The Lifestyle focuses on offering  global High Net Worth individuals with high quality and one-stop bespoke lifestyle experience.
The current version is available on apple store and a completely reamped one will be released by January 2017.

Market Research and Strategic Partnerships for Kalco Golf in China

Screen Shot 2016-11-30 at 12.09.03

– Establish partnerships with luxury hotel chains, airline groups, private banks providing high value credit services, luxury concierge services, tourism companies for Kalco Golf Courses in China

– Create the Kalco Golf pitch, marketing and advertising materials for the 52 Golf courses in China under Kalco.

– Conduct Market Research with respect to Golf as a sport in China and on the leading global Golf players and their managing organizations.

About Kalco Golf:

Kalco Golf owns an exclusive partnership with Beijing Golden King Golf, China owning a total of 52 golf courses around China. Currentl, Kalco Golf is selling all inclusive lifetime memberships providing access to all 52 courses.

 

THE MUSIC RUN- EVENT PLANNING AND ON-SITE EVENT MANAGEMENT

The Music Run

– Actively involved in planning, organising and execution related to The Music Run‘s debut event in Bangalore, India managed by Meraki Sports and Entertainment

– Artist management and successful back stage co-ordination for the performances, sponsor activations and special effects that led to a smooth event flow.

– Ensured the health, safety and insurance guidelines and needs are met during the event.

About The Music Run:

Loudest 5k run, lined with over 120 speakers pumping out the songs  5 interactive and themed music zones and lots of experiential music moments along every step which is followed by an ultimate after-run music festival including world class DJs, live bands, dancers, laser lights, LED screens, fireworks and much more.

SUCCESS FACTORS OF SETTING UP A LUXURY BRAND IN INDIA

Cover

– The report focuses on the Indian luxury brands analyzing their success factors, challenges of setting up a luxury label in India and business strategies to make it profitable.

– The study investigates the niche market and current working models of established as well as emerging Indian luxury brands. The research is based on the primary information gathered through various sources which mainly include the brand owners, managers and representatives as well as luxury experts and analysts in India.

– The report provides recommendations in form of a guideline; short term, long-term strategies and mistakes to avoid from the lessons to learnt from brand failures.

Marketing Strategy, Brand Concept and Development to build Chinese Luxury Brand- MPH

ChineseLuxuryConsumer_ChenMan

– Propose overall plan of distribution and marketing channels for luxury cashmere products in China
– Produce the luxury brand identity development and image-management strategy analyzing consumer psychology and consumer behaviors for high-end cashmere products
– Analysis of overall situation and opportunities of China’s high-end luxury cashmere market
– Perform field investigations and desk research in China mainly in Shanghai

About Shanghai Huaxiang-
Established in 1991, Shanghai Huaxiang specializes mainly in B2B businesses in manufacturing , processing and import/export of knitting and cashmere products exporting to over 20 countries.

Their main B2B clients include- Burberry, Chloe, Victoria’s Secret, Escada,COS, BCBG etc.

Brand Development and Communication Strategies for VASS Shoes Budapest

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– Analyzed the business model of the brand and identified the target market for Vass Shoes
– Market research to identify the major competitors
Profiling of the major target groups for the brand
Build the brand personality based on characteristics like consumer behavior, lifestyle, psychology and values.
Strategy to interactively convey the brand personality to the target audience
Build the brand communication strategy

My Blog
September 3, 2015
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6 REASONS WHY STUDYING ABROAD IS THE BEST THING EVER

I am  writing this as I complete one year living abroad. I know there are many more experienced readers than me, but I feel extremely privileged to have; what I call as “All around the world” international living experience as I got to live in 3 major cities that matter the most in my industry- London, Paris and Shanghai! Hell Yeah! and it was a complete life changing experience.

Read more
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