BRAND AND PROJECT MANAGER
JULY 2015 - PRESENT
CONNOISSEUR GROUP, SHANGHAI
BRAND STRATEGY & PLANNING:
Managing brand strategy, business procedures and rationalisation of all brands under Connoisseur Group.
Conducting market feasibility research and developing the Marketing plan, strategy and end-to-end execution to launch international luxury brands in China through Connoisseur Group.
Successfully set up an ERP tailored to meet the brand requirements, leading to 75% improvement in brand performance by optimising the business process.
Developing the marketing plan and strategy to launch international luxury brands in China through Connoisseur Group.
Strategically planning the implementation, partnerships and mobile App development for the debut of the brand in luxury services industry through concept of “The Lifestyle”
Work closely with the CEO and CFO to plan budgets and develop strategies aligned to organisational goals.
Managing production budgets, schedules, production oversight and logistics.
Overseeing design and product development teams and align them with the production resources.
Developing vendor networks around the world and working closely with supplier factories in Philippines, Thailand, Europe, South America and within China.
MARKETING AND COMMUNICATION:
Planning the event calendar and coordinating promotion events, product launches and other private events.
Generating marketing materials for all the brands under Connoisseur Group
Directing brand product and ad photoshoots for print as well as digital campaigns
Create and monitor all PR, ATL and BTL marketing campaigns to ensure brand identity and brand image are aligned.
MSC IN LUXURY MANAGEMENT AND MARKETING
SEPT 2014-JULY 2015
EMLYON BUSINESS SCHOOL / LONDON COLLEGE OF FASHION, FRANCE/UK
A wide international experience of the luxury industry studying in three countries- France, UK and China as the Msc in Luxury Management and Marketing program is in association with London College of Fashion, UK and EMLYON Asian Campus in Shanghai, China
A broad overview of the luxury industry involving all businesses of luxury from law to finance, HR and marketing.
Hands on experience working on live industry related projects
Specialised and tailored courses for Business Strategy, Luxury Consumer Behaviour and Brand Management.